“EM” MONOGRAM

1  Intertwined letters, arranged diagonally, 
à la classic monogram forms.
A monogram is necessary for tight spaces, printing constraints, and to avoid overuse of logo. IE:
2  As Instagram avatar.
3  Hot stamp on wood spoon.

“EM” MONOGRAM WITH
REPRESENTATIONAL FILIGREE

1  Line art borne of filigree surrounds the monogram. Promising wonder, discovery and delight.
Flavor, scents, senses, and creation!
At its center, the intrepid creator pontificates
flavors, past and future.
2  Matching the logo filigree stroke width creates
perfect unity for lid (monogram) and
carton sides (logo).  
3  Shown in possible colorway expressions,
as a reminder colors are still in flux, and
will be influenced by our yet-to-be-determined
flavor cue strategy.